● Growth systems for local contractors

Get more high-value jobs
from Google.

When somebody in your town starts looking for the work you do, we make sure you are the first name they find, so that the projects worth having reach you before they ever reach anybody else.

★★★★★ 3X in 90 days, in writing One contractor per trade, per market

5.0161 reviews
#1 Map ranktop of the pack
28 callstoday
AI visibilitytrending up
Josh Madu and Sam Reidy
● JOSH MADU & SAM REIDY · CO-FOUNDERS

Why we exist

Great contractors are
falling behind,
and it is not the work.

You spent years building a name your town trusts. Then newer companies showed up with sharper marketing and started taking the jobs you would have won.

Now Google changes how it ranks people every few months, AI answers questions before anyone clicks a website, and nobody has told you which of it matters. So you are guessing, or you are ignoring it and hoping the phone keeps ringing.

That is the part we take off your hands. You keep doing the work you are good at. We make sure the people looking for it can find you.

$30M+In tracked ad spend managed
300+Ad accounts run between us
20+Businesses taken past $1M
10+Years doing local marketing

The problem

Great contractors are being overlooked online.

The company that wins locally is usually the newest one, not the best one. Nobody sat you down and told you the rules had changed, so this has been quietly costing you jobs you never even knew you were in the running for.

  1. 01

    You are invisible where it counts

    A homeowner searches, the map shows three businesses, and you are not one of them. The quality of your work has nothing to do with it.

  2. 02

    Weaker competitors get found first

    Companies you would not hire yourself are taking the call, because they set their Google profile up properly and you never did.

  3. 03

    Visitors land and leave

    They reach your website, cannot tell in 5 seconds whether you do their job in their town, and go back to the results page.

  4. 04

    Leads go cold in the truck

    The phone rings while the crew is pouring. Nobody calls back until tomorrow. By then they have hired somebody else.

The Hometown Hero system

Six things that get you more of the right jobs.

Listed in the order we actually do them. Reviews and reactivation come first because they produce work in week one off customers you already have. Ads come last, because paying for clicks into a profile that is not converting is how contractors lose money on marketing.

SERVICE / 01

Reviews, Reputation & Reactivation

The fastest work you will get is from people who already know you.

Reviews fire off completed jobs instead of whenever somebody remembers, and we go back through your old customers and quiet quotes with a reason to call you again.

  • Review requests automatic off finished jobs
  • Your back catalogue worked once, by hand
  • Dead quotes reopened with a real reason

4.4x the clicks for profiles above 50 reviews versus under 5

SERVICE / 02

Local SEO & Map Pack

Own the top 3 of Google, where the calls actually come from.

Your Google Business Profile rebuilt field by field, starting with the primary category, then the pages underneath it so Google can verify what you claim.

  • Primary and secondary categories fixed first
  • Every service written the way people search it
  • Listings corrected everywhere they disagree

93% more calls and clicks in the top 3 than at 4 to 10

SERVICE / 03

Conversion-Built Website

A site built to book the job, not to win an award.

Pages that mirror your profile so Google can verify what you claim, and that tell a homeowner in 5 seconds that you do their job in their town.

  • One page per service, one per city you serve
  • Built to load fast on a phone on a jobsite
  • Yours. It transfers with you if you leave

5 sec is all you get before a visitor goes back to the results page

SERVICE / 04

Lead Capture & Follow-Up

Nothing that rings goes unanswered.

A missed call gets a text back in seconds, forms get a reply inside a minute, and every one is tracked to the search that produced it.

  • Missed-call text-back in seconds
  • Automatic replies on every form fill
  • Calls tracked to the search behind them

78% hire whoever answers first, and only 12% of contractors reply inside 5 minutes

SERVICE / 05

Local Service & Search Ads

Buy the top of the page once the rest is converting.

Local Service Ads and Google Search, pointed at the jobs worth having rather than at whatever is cheapest to click.

  • Google Guaranteed setup and verification
  • Search campaigns built around job value
  • Managed on booked jobs, not impressions

Later we do not start here, and we tell you when you are ready


Proof

A scan of the whole market. Not a screenshot from our phone.

After:  ranking #1 and top-three across the entire local market
Before: buried at rank 20+ across the local market
BEFORE AFTER

A representative before-and-after of a full service-area scan. This is an example, not a named client result. When a client's own grid is cleared for publication it replaces this, with the company, the trade and the market named.


Client work

Sites we built, for contractors who own them.

Every one of these transfers with the client if they leave. That is the whole point.


Where it actually breaks

Five places a job goes missing. You only need one of them to be leaking.

  1. 1

    Visibility

    You do not appear on the map for the jobs you want, in the places you serve.

  2. 2

    Selection

    You appear, but the profile beside yours has 90 reviews and yours has four.

  3. 3

    Contact

    They pick you and then cannot reach you in one tap from a phone.

  4. 4

    Response

    They call, nobody picks up, and the next name on the list does.

  5. 5

    Measurement

    Work is coming in and you genuinely cannot say which of it came from where.

Start here

Seven days. We move you up the map before you pay us anything.

We would rather show you than tell you, so we do a week of real work on your Google presence first and let the scan decide whether this is worth having.

  1. 01

    We scan your whole market first

    Before we touch anything we record exactly where you rank across your service area for the searches that bring real projects. That scan is the only honest before-and-after you will ever get, and it cannot be recreated later.

  2. 02

    We work your profile for 7 days

    Real work, not a report. The primary category, the services written the way people actually search for them, the hours, the listings that disagree about your name. The fixes that move a profile fastest, done first.

  3. 03

    We scan again and show you what moved

    Same searches, same grid, 7 days apart. You keep both scans whether you carry on with us or not, so at worst you have learned exactly where you stand for free.

To qualify, you need

  • An existing Google Business Profile you can give us access to
  • A defined service area you actually work in
  • An average job value above $20,000
  • The capacity to take on more work if it arrives

If you do not clear that bar we will tell you on the first call rather than take your money, because the guarantee only works when the maths does.


The first 90 days

What happens, and when. Including the quiet month.

We tell you what we are doing in each phase before we do it, including the month where it looks like nothing is happening, so that you are never left wondering whether you are paying for work that is actually getting done.

  1. 01 Week 1–2

    Baseline and capture

    We scan your whole service area before touching anything. That map is the only honest before-and-after you will get, and it cannot be recreated later. Then the phone: missed-call text-back, speed-to-lead, tracking on every call.

    The leak stops before a single ranking moves.

  2. 02 Week 2–4

    Profile and reviews

    The Google Business Profile rebuilt field by field. The review engine switched on so it fires off completed jobs. Listings corrected wherever they disagree about your name, address or hours.

    Reviews start arriving weekly, unattended.

  3. 03 Day 30–60

    The website

    Pages built in batches, one per service, one per category, all pointed at your city and structured to mirror the profile. Published in stages and re-scanned between them, so we can see what actually moved rather than guess.

    The quiet month. We tell you in advance.

  4. 04 Day 60–90

    Proof, then the decision

    Your map side by side against day zero, with the specific searches that entered the top 3 named. Jobs and revenue measured against the numbers you gave us on the first call.

    The guarantee is settled here.

Why this is different

The same eight questions, answered honestly.

Question Most agencies Hometown Hero
Contract length Six to twelve month lock-in Month to month, cancel any time
Who they take on Anyone with a card One contractor per trade, per market
What the report leads with Rankings and impressions Jobs booked and revenue, rankings second
The guarantee None, or a ranking promise nobody controls 3X what you paid in 90 days, or we work free
How rankings are proven A screenshot from their own phone A scan of your whole service area, before and after
When it starts working They sell you the next package We tell you to stop building
Who owns the website Theirs. You rent it monthly Yours. It transfers with you
Who owns the profile Often held over you on the way out Always yours. Remove our access any time

The founders

We are not contractors. We are the people the agencies hire.

Josh Madu and Sam Reidy met in the trenches of the marketing world, inside Gym Launch, Conversionly and Elite CEOs. Between them they have run 300+ ad accounts and millions in ad spend, and both climbed to Director of Marketing.

From the inside they watched agencies keep contractors in the dark. Smoke and mirrors instead of an education, jargon instead of results, and reports full of numbers nobody could act on.

So they built the opposite. You work straight with the people building your systems. You know what is happening and why. And everything we build is yours the day we build it, because it was never ours.

Check the maths

Do not take our word for the guarantee. Run your own numbers.

You pay $3,991 across the first 90 days. The bar is three times what you paid, so the work has to produce tracked leads worth $11,973. That second number is what we owe you, not another bill. Put your own figures in and see how few leads it takes.

These are the same two numbers we record at onboarding. A tracked lead is counted at job value × close rate, not at closed revenue, because a large project does not sign on the first call.

Each tracked lead is worth $9,000
The 3X bar at day 90 $11,973
Leads to clear it 2 tracked leads

Questions

The ones that come up on every first call.

What exactly is the free 7-day test?

We record where you currently rank for 3 to 5 searches that matter, work on your Google visibility for 7 days, then show you the same scan again. No card, no contract. You keep the scans either way. If nothing moved, you have learned something useful for free.

I already have a website. Does it get replaced?

Only if it is holding you back, and we show you why before touching it. If a page is already ranking, we leave it alone. Rewriting something that works is the most common way agencies cost their clients money.

I already have a CRM. Do I have to switch?

No. ServiceTitan, Jobber, Housecall Pro all stay your system of record and we add the capture layer on top. Missed-call text-back is not native to any of them, so that part is ours either way.

What do you actually need from me?

About an hour a month. Access at the start, 3 numbers on the first call (average job value, close rate, current monthly jobs) and a monthly check-in where we fill in what closed together. That last one is the whole basis of the guarantee.

Is there a long-term contract?

No. Month to month. The website, the content and the Google profile are yours and stay yours if you leave.

Do you work with my competitors?

One contractor per trade, per market. We are not going to sell the same service to the business you are trying to beat.


Start here

See where you actually rank, before you decide anything.

We scan your whole service area for the searches that bring you real projects and we show you exactly where you sit today, so that you can decide what to do about it with real information instead of a sales pitch. You keep the scans either way.

Qualifying applies. We work with established contractors above $20,000 average job value, one per trade per market.