

Waterscapes
Where they were
A brochure. It led with the word LUXURY, carried no phone number above the fold, and never said what they build or where. Nothing behind it measured anything.
What we changed
Rebuilt it around the job: phone number pinned to the top bar, gunite pools and Middle Tennessee said plainly, two real calls to action. Then call and form tracking behind all of it.
Where they are now
20–30qualified leads a month from the site











